Director, Franchise Marketing Analytics
Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.
Pay Transparency - North America
Director, Franchise Marketing Analytics
Workplace Type: Hybrid (Los Angeles, CA or Vancouver, BC)
Reporting To: Senior Director, Franchise Marketing Analytics & Enablement
Studio / Department
The Office of the CXO drives effectiveness across the EA Experiences organization with a focus on excellence in business operations, fan intelligence, and technology solutions. We connect teams with the data, insights, and tools needed to accelerate outcomes.
Impact
You will lead marketing analytics strategy for EA Entertainment, guiding investment decisions across global franchises. You will shape how data informs growth, engagement, and retention by delivering clear insights to senior leaders and building scalable measurement frameworks.
Responsibilities
- Lead marketing analytics strategy across multiple EA Entertainment franchises (e.g. Battlefield, The Sims, Apex Legends)
- Act as trusted advisor to VP-level leaders to inform growth, engagement, and investment decisions
- Partner with other insights teams across EA to develop integrated, decision-ready guidance for business leaders
- Guide experimentation strategy and measurement frameworks across campaigns
- Oversee application of MMM, incrementality, and attribution methodologies
- Ensure analytics tools support key decision points and continuous optimization
- Lead, develop, and grow a team of analysts and managers
Required Qualifications
- 10+ years experience in marketing analytics, data science, or related field
- Experience leading analytics teams supporting global products or services
- Proficiency influencing VP-level stakeholders with data-driven recommendations
- Proficiency applying marketing measurement methods (MMM, incrementality, LTV)
- Experience developing team capability across analytics and stakeholder engagement
- Proficiency in SQL and Python or R
- Experience with data visualization tools (e.g., Tableau, Power BI)
- Bachelor’s degree in a quantitative field or equivalent experience
Core Skills and Experience
- Proficiency defining analytics strategy across large organizations
- Proficiency connecting data insights to business and marketing outcomes
- Experience building scalable measurement and experimentation frameworks
- Experience working across cross-functional teams and global partners
- Clear communication of complex insights to executive audiences
COMPENSATION AND BENEFITS
The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).
PAY RANGES
* British Columbia (depending on location e.g. Vancouver vs. Victoria) *$160,700 - $224,700 CAD
* California (depending on location e.g. Los Angeles vs. San Francisco) *$193,100 - $296,500 USD
Pay is just one part of the overall compensation at EA.
In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.
For Canada, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and equity.