Insights & Measurement Lead
Description
We’re on the hunt for a sharp, strategic Insights & Measurement Lead to define and drive the Brand Partnerships insights strategy at Overwolf, turning audience intelligence, measurement, and storytelling into a powerful force for gaming advertising.
As our Insights & Measurement Lead, you’ll serve as the senior owner of audience intelligence, strategic storytelling, measurement partnerships, and insights-driven commercial enablement across the Brand Partnerships team. You’ll lead and grow the Insights team, translating data into stories that connect gaming audiences with world-class brands and prove the real commercial value of gaming advertising.
This is a high-impact, senior role at the intersection of data, strategy, and commercial growth. You’ll shape how Overwolf tells its story to brands, build scalable measurement capabilities, and leave a measurable mark on the business.
Responsibilities
- Own the Brand Partnerships insights strategy, standards, and roadmap, setting the direction for how the team measures and communicates audience and campaign value
- Partner with Brand Partnerships teams to deliver insights, narratives, and recommendations needed to win, grow, and retain client partnerships
- Lead Overwolf's measurement strategy by building strategic partnerships, introducing best-in-class methodologies (Brand Lift, Sales Lift, Foot Traffic, Attention, and beyond), and creating scalable proof that demonstrates the effectiveness of gaming advertising for clients, renewals, and future growth
- Ensure high-quality storytelling, reporting, and actionable recommendations across all client initiatives, from pre-sale to post-campaign analysis and wrap reports
- Directly manage and develop Insights team members, mentoring Insights Managers and building a high-performing, insights-driven team
Requirements
- 7+ years of relevant experience in insights, media strategy, audience research, or a related field
- 4+ years of people management experience as a Manager or Team Lead
- Exceptional presentation, storytelling, and executive communication skills, with experience presenting strategic insights to senior stakeholders, agencies, or enterprise clients
- Experience evaluating, implementing, or managing third-party measurement and research partners, including Brand Lift, Sales Lift, Foot Traffic, and Attention
- Proven ability to translate complex data into clear, compelling narratives for commercial audiences
- Strategic thinker with a proactive approach to identifying trends and opportunities
- Strong cross-functional collaborator, comfortable working across Sales, Marketing, and Product in a fast-paced, global environment
- Experience working with large datasets and partnering closely with BI, Analytics, or Data teams to transform data into commercial insights
- UK-based, with availability to overlap with US, EMEA, and HQ teams
Bonus Points:
- Experience working with brand advertisers, agencies, or media partners
- Familiarity with gaming audiences, gaming media, or adtech
- Experience building scalable insights frameworks, reporting standards, or measurement partnerships
- Experience working with research or measurement providers such as Kantar, Nielsen, Circana, Adelaide, or similar