Digital Marketing Manager
About Tentworks Interactive
Tentworks Interactive is a global indie game studio headquartered in Singapore, with offices in San Francisco and Bangalore. Our mission is to make India a global contender in the gaming industry by developing innovative and high-quality strategy games.
Our flagship title, _Becoming Pablo_, is a roguelike grand strategy and tower defense game set between the 1970s and 1990s. As we expand our global presence, we are looking for a passionate and experienced Marketing Manager to lead our marketing efforts and build a thriving player community.
Job Description
We are seeking a dynamic and results-driven Marketing Manager to lead the marketing initiatives for _Becoming Pablo_ and strengthen the Tentworks Interactive brand worldwide. This role requires a strategic thinker with hands-on experience in game marketing, community management, and global campaign execution.
You will work closely with the CMO, third-party publishing partners, and cross-functional teams to deliver impactful marketing strategies across digital platforms, social media, PR, and industry events.
Game & Brand Marketing
- Develop and execute global marketing strategies for _Becoming Pablo_ and future titles.
- Build and enhance Tentworks Interactive’s brand visibility worldwide.
- Collaborate with third-party publishing and marketing partners.
- Align marketing initiatives with business and revenue objectives.
Community & Social Media Management
- Manage and grow Tentworks’ presence on Discord, Reddit, Twitter/X, LinkedIn, YouTube, and Instagram.
- Own and moderate the official Discord server and Reddit account.
- Foster a highly engaged global community.
- Plan and execute AMAs, developer updates, and community-driven campaigns.
Steam & Platform Marketing
- Optimize the Steam store page, assets, and promotional campaigns.
- Drive wishlist growth and conversions.
- Support Early Access and full-release marketing strategies.
Influencer, PR & Communications
- Identify, engage, and manage relationships with influencers, creators, and media.
- Coordinate PR initiatives, press releases, and interviews.
- Support crisis communication and reputation management.
Performance & Growth Marketing
- Plan and execute paid marketing campaigns across digital channels.
- Monitor and optimize campaign performance using data-driven insights.
- Track KPIs such as wishlists, engagement, and ROI.
Events & Industry Presence
- Represent Tentworks Interactive at trade shows and gaming events in India and internationally.
- Support brand activations and partnerships.
Key Performance Indicators (KPIs)
- Growth in Steam wishlists within the first six months.
- Sales performance post-launch.
- Engagement and growth across Discord and Reddit.
- Influencer reach and media coverage.
- ROI from paid marketing campaigns.
- Brand awareness and global visibility.
Requirements
- 4–7 years of experience in marketing within the gaming industry.
- Proven track record in game marketing and community management.
- Hands-on experience managing Discord and Reddit communities.
- Strong understanding of the global PC gaming ecosystem.
- Experience with Steam platform marketing and product launches.
- Expertise in social media, influencer marketing, and PR.
- Experience in performance marketing and paid acquisition.
- Strong analytical and data-driven decision-making skills.
- Excellent communication and storytelling abilities.
- Ability to collaborate with global teams and external partners.
- Willingness to travel for trade shows and industry events.
Preferred Qualifications
- Experience launching games on Steam or other PC platforms.
- Background in indie game marketing or working with publishers.
- Familiarity with tools such as Hootsuite, Sprout Social, HypeAuditor, Google Analytics, and Steamworks.
- Experience with crisis management and brand communications.
- Passion for strategy, tycoon, simulation, or tower defense games.
Benefits
- Performance-based bonuses tied to wishlist and sales targets.
- Hybrid work model (3 days in-office, 2 days remote).
- Opportunity to work on globally recognized strategy games.
- International exposure and collaboration with global teams.
- Travel opportunities to industry events and trade shows.
- A chance to contribute to India’s rise in the global gaming industry.