Product Marketing Manager - BitLife Franchise
Level: mid to senior individual contributor. This person owns positioning, launches, and messaging, and partners with the UA, data, CRM, and creative teams rather than running all of them.
Location: Miami (hybrid, Tuesday - Friday in-office)
As Product Marketing Manager for BitLife, you sit between our developers and 100 million-plus players. When we ship a Black Market Expansion or a Cult Leader Pack, you are the one who turns it into a moment players cannot ignore. You own how BitLife is positioned, how each drop goes to market, and how we talk to the world about the game.
You will not do this alone. Paid UA runs out of our central UA team, and you will work with them hand in hand. You also partner closely with data, CRM, and creative. You set the story and the plan, and you pull those teams together to land it.
YOUR MISSION
Own product positioning and messaging for BitLife. Turn features and content drops into launches people actually care about, always in BitLife's irreverent voice.
Build and run GTM plans for new content, features, and franchise expansion, from brief to launch to follow-up.
Own creator and UGC marketing as a primary growth channel. BitLife lives on TikTok, YouTube, and Reddit. Build and run the creator program, seed content moments, and turn player-made clips into reach.
Market to and mobilize our community: Turn an already passionate Reddit and Discord base into launch amplifiers, not just a feedback source.
Understand our players: In-game data, user research, and community feedback to define audiences and what makes them tick.
Run competitive and market analysis: Spot growth opportunities before the rest of the category does.
Drive organic growth activations: live events, creator/influencer partnerships, referral loops, and the occasional weird idea that works.
Support influencer, IP, and brand collaborations, from pitch to execution.
Work closely with the central UA & ASO team and creative on the store funnel: messaging, App Store page, and campaign creative direction.
Partner with the data team on measurement. Read LTV, retention, and ROAS fluently, and turn results into your next move.
Feed player insight back into product so the game keeps getting better.
YOUR BACKSTORY
5 to 7 years in mobile game marketing, ideally on a free to play or live ops title. Casual or simulation experience is a strong plus given BitLife's broad audience.
A track record of product marketing and launches that moved real numbers (i.e. installs, retention, revenue per drop, and pay conversion rates).
Comfortable with mobile metrics. You can read LTV, retention curves, and ROAS and act on them. You do not need to build the models yourself, but you know what they mean.
Fluency in BitLife's brand of humor. Dark, absurd, deadpan, meme-native. You can write in it and defend it. This is non-negotiable for the role.
Strong storytelling and positioning instincts.
Hands-on experience with creator, UGC, and social-first growth (TikTok, YouTube, Reddit), not just paid channels.
You work well across teams. You align with the central UA team, developers, data, and creative without owning them.
A real love of games and a feel for what keeps players hooked.
Bachelor's in marketing or similar. MBA is a plus, not a must.
Candywriter is a leading mobile game studio located in Miami, Florida and part of the Stillfront Group. We have been developing niche gaming experiences for our players since the company's founding in 2006. Our collaborative team of developers, designers, and storytellers pushes the boundaries of interactive entertainment by creating games that are as fun as they are impactful.
Over 100 million players in our popular life simulation game BitLife experience the thrilling journey from birth to death, making choices that shape their character’s destiny. Players simulate a character’s entire life, making decisions that range from the mundane to the extraordinary. From choosing schools and careers to navigating relationships and unexpected life events, every choice impacts the character’s happiness, health, and success. With its blend of humor, drama, and realism, BitLife offers an unparalleled life simulation experience that has captivated a global audience.