Head of Influencer & Streamer Partnerships
Kick-start your career in the online gaming world and experience the very latest in technology and innovation.
Who we are
We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands.
Our journey at Betway Africa started in 1999 with a handful of brilliant individuals and some very big picture thinking. Now, we are an ever-growing community of 1000+ talented and exceptional people at the forefront of the vast and competitive world. Our expertise lies in marketing, customer service and technology.
Who we’re looking for
We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Supergroup Africa, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.
We’re looking for a commercial, strategic leader to own and scale Supergroup’s Streamer & Influencer Ecosystem across multiple OpCos. This is a senior role for someone who can combine creator‑first thinking with hard commercial discipline, building a best‑in‑class influencer programme that delivers profitable, compliant growth.
Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.
Why we need you
We’re building experiences that wow our customers – and that starts with bold, curious people who want to do work that matters.
If you’re hungry to grow, excited by impact and ready for a challenge that will supercharge your career, this could be your moment.
As our Head of Influencer and Streamer Partnerships, you’ll play a key part in delivering Influencer, streamer, and creator strategy and partnerships for Supergroup — a stronger structure, governance, and ROI discipline to unlock its full potential.
As a Head of Streamer & Influencer Ecosystem, you will take full ownership of this vertical across all OpCos, introducing commercial rigor, KPI frameworks, and scalable operating models, while ensuring compliance in regulated markets. Your leadership will directly impact customer acquisition efficiency, brand visibility, and long‑term value.
Your drive and ideas will help us move faster, improve smarter, and stay ahead of the game.
What you’ll do
You’ll take ownership of work that gives us our competitive edge, including:
Strategy & Commercial Ownership
Define and own the end‑to‑end influencer and streamer strategy across all OpCos
Set clear commercial objectives, KPIs, and success metrics for every creator partnership
Own the P&L for the streamer/influencer channel, including budgets, FTD targets, CPA, LTV, and ROI
Review, structure, and approve all influencer contracts, commission models, and payment frameworks
Creator Performance & ROI Governance
Evaluate performance across Twitch, Kick, YouTube, TikTok, and emerging platforms
Analyse ROI, lifetime value, and audience quality of influencers, streamers, and creators
Optimise commission structures and contract terms based on performance insights
Build reporting dashboards and provide clear performance commentary to senior leadership
Leadership & Team Build‑Out
Line‑manage Hugo (Concepts & Creator Relationships) and build out a scalable team
Establish clear roles, processes, and performance standards within the team
Embed best‑practice commercial, compliance, and operational processes
Act as the senior point of accountability for all creator‑related activity
Market & Competitive Intelligence
Benchmark Betway’s influencer strategy against competitors
Monitor market trends, platform changes, and new creator models
Identify opportunities for innovation and first‑mover advantage
Compliance & Risk Management
Establish and enforce content, brand, and regulatory guardrails across all regulated markets
Legal and Compliance to ensure influencer activity meets jurisdictional requirements
Own escalation and resolution of any compliance or reputational risks
Stakeholder Management & Reporting
Act as the subject‑matter expert for influencers and streamers across the business
Deliver clear, structured reporting to Marketing leadership and Exec stakeholders
Influence cross‑functional teams to support creator activation, campaigns, and launches
This list covers your core responsibilities – with plenty of room to stretch, explore and take on new challenges as we grow.
What you’ll bring
You’re someone who brings:
Clear, confident communication (written and verbal), and the ability to breakdown complex ideas
A collaborative mindset, working smoothly with cross‑functional teams to hit shared goals
Strong organisational skills and the ability to manage multiple projects without dropping the ball
Exceptional attention to detail and a commitment to high‑quality work
Adaptability – you stay sharp, productive and positive in fast‑moving environments
Strong commercial judgement and confidence in senior‑level decision‑making
Clear, credible communication with internal and external stakeholders
A structured, analytical approach balanced with creativity and innovation
Leadership presence and the ability to build, mentor, and scale teams
Comfort operating in fast‑moving, regulated environments
Desirable skills you’ve got up your sleeve
It would be great if you also have some of the following skills:
In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends
Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards
Experience in developing and executing customer retention strategies
An existing network within the iGaming influencer or streaming community
Experience with Kick‑era or Stake‑style streamer partnerships
Background in affiliate or performance marketing
Exposure to scaling creator programmes globally
Our values are non-negotiables
Our culture is underpinned by core values that are linked to key behavioural competencies.
Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.
These competencies are:
Adaptability
Ownership and accountability
Initiating action
Resilience
Team orientation
Integrity
Innovation
What you’ll get back
We invest in your growth and wellbeing, so you can bring your best:
Supergrowth is real here. Our learning and development programmes give you the tools, training and opportunities to level up fast.
Your progress matters. Our Performance tool ensures you get meaningful feedback to support your development and superdrive your career.
Real career progression in a global, high‑growth organisation
Exposure to senior leadership and cross‑OpCo strategic impact
Competitive salary and performance bonus
Strong support through learning, development, and performance frameworks
A role with genuine ownership, visibility, and influence
Ready to feel superclass?
At Super Group, your experience matters. We’re honest, fair, and focused on helping you succeed – and your work will have real impact from day one.
Game on!
*Please note we will apply relevance to our Talent Management and Talent Development Programme as part of our recruitment process.
*Shortlisted candidates may need to complete an assessment.
This position requires trust and honesty it has access to customers financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification.
Should you not hear from us within 2 weeks, please deem your application as unsuccessful.
The perfect place to work, play and grow!