Technical Product Manager, Avatars
LEGO Digital Play will bring the LEGO brand into digital entertainment in new, innovative, and wholly-owned ways. Our mission is to ensure the LEGO Brand remains as powerfully a part of children’s lives in the coming decades as it has ever been. We aim to reach every kid on the planet, their parents, and adult fans of the LEGO brand —and provide them with meaningful, magical, and playful new experiences.
Central Technology is the engineering heart of LEGO Digital Play, a venture within the LEGO ecosystem dedicated to pioneering creative and joyful digital experiences. Our teams build the foundational platforms, tools, and capabilities that power LEGO's digital future. We work at the intersection of play and developer tooling to bring the LEGO brand to a new generation of digital builders. It's a rare opportunity to shape something from the ground up within one of the world's most loved brands.
We are at the earliest phases of this new company, offering a unique opportunity to build a new entity for the world's most beloved and trusted brand. Our culture is open, collaborative, intellectually rigorous, and creatively vibrant.
This is a newly created role based in London, England; this is an individual contributor role reporting to the Director of Digital Art and Avatars.
Key Responsibilities
Translate the avatar and character vision into an actionable roadmap, product requirements and delivery priorities, and act as the clearest voice of that vision inside and outside LDP.
Build and maintain relationships across the wider LEGO Group, curating the information that flows through them, keeping Central Technology's work aligned with brand and partners and ensuring the roadmap and timelines properly account for those relationships.
Serve as the primary contact for first and third party adopters, developing a concrete understanding of their workflows, guiding onboarding and integration and turning their feedback into prioritised requirements.
Partner with the technical art and engineering teams building systems and technology, translating product intent into well-scoped requirements and helping teams weigh trade-offs between quality, performance and delivery.
Ensure the work is coherent within the broader Central Technology platform, both drawing on and shaping the direction of the teams around it.
Manage a varied portfolio across the team's remit initially, with focus expected to narrow as individual product tracks mature.
Hold the work to a high bar and make it measurable, defining how its quality and adoption are judged.
Uphold brand integrity, IP controls and child-safe requirements in product decisions, working with safety, legal and brand partners so the technology can be trusted wherever it is adopted.
Represent the work through demos, walkthroughs and structured reporting to senior stakeholders, acting as the voice of the customer internally and the voice of the platform externally.
Required Qualifications
Degree in a technical or product-oriented discipline, such as Computer Science, Engineering, Design or Business, or equivalent practical experience.
Significant product management experience on technical products in games, game platforms, engines, creative tools or interactive entertainment, with product craft and technical depth covered between education and experience.
Deep understanding of game developers and their players, with a track record of shipping technology and a first-hand sense of how it fits into what they build and play.
Proven experience building and managing relationships with external partners such as studios, platform holders or licensees, converting their needs into a credible roadmap.
Technical fluency to engage credibly with engineers and technical artists on APIs, asset pipelines and engine integration trade-offs.
Strong communication and presentation skills across technical, creative and executive audiences, leading through influence and able to structure a product vision and carry it consistently.
Sound judgement on brand integrity, IP, privacy and child safety, with the confidence to push back when a decision puts them at risk.
Comfortable operating in ambiguity in an early-stage environment where the product, the partners and the practices are still taking shape.
Preferred Qualifications
Direct experience with game development platforms, especially avatar systems, character customisation or player identity and expression.
Experience taking platform technology or SDKs to external developer ecosystems, including UGC platforms or creator communities.
Working familiarity with character art, rigging or animation pipelines and how they meet game engines.
Experience in brand-led or franchise organisations, including licensing or partner governance.