Commercial Activation Program Manager - FC

Commercial Management function within EA SPORTS operates across several primary responsibilities:

• Team Ambassadorship: We are the voice to and from the broader Commercial Organization.  We directly collaborate with Studio, Brand, and Finance partners on behalf of Commercial Teams.  These teams represent partners, retailers, and players around the world.

• Distribution Execution: Our full game experts ensure EA's games are available in the right place, at the right time, and at the right price.  Meanwhile, live service experts drive the content side of our edition planning process, creating compelling and exciting offers for our players.

• Revenue Responsibility - We guide how EA SPORTS titles interface with the forecast and planning process, ensuring title-specific forecasts work towards company-wide goals, then supporting teams as they pursue revenue targets

• Growth Innovation - Both long-term and short-term, we brainstorm, propose and implement Commercial growth drivers. Consult and partner with Studio and Brand teams to unlock immediate, incremental opportunities and longer-term roadmaps to Franchise success

• Strategy Creation - We use all of the above to create the Commercial portion of a product strategy, collaborating with Studio and Brand partners on their strategies to build an integrated, holistic approach

RESPONSIBILITIES:

This Individual Contributor role is part of the Commercial Activation team on FC, building collaborative relationships to improve growth and positive outcomes. You will report to the Director of Global Commercial Management. You will:

• Commercial Planning and Activation:

  • Lead the development of the Commercial Chapter, outlining the annual Commercial and Executional Strategies for FC.

  • Collaborate with Marketing and Global Operations to develop platform strategies.

  • Provide commercial inputs into regional strategies and investments, ensuring alignment with franchise direction and priorities.

  • Ensure commercial readiness across assets, localization, metadata, and scheduling in partnership with Marketing, Brand, Studio, and regional teams.

• 1P and Partner Management:

  • Represent FC with first-party platform and store partners (e.g. Sony, Microsoft), ensuring terms, programs, and deliverables align with commercial targets and broader strategy.

  • Identify, assess, and execute licencing and merchandising opportunities to deliver incremental player engagement and revenue for FC.

 QUALIFICATIONS:

• 5+ years of experience in a Commercial, Publishing, Strategy, or Product Management function, within sports, mobile, or video games.

• Experience managing live service performance, with understanding of acquisition, engagement, and monetization KPIs across platforms.

• Strong analytical and data-driven mindset, able to synthesize insights from multiple sources into deliverables, including executive business reviews and partner presentations.

• Natural communicator and storyteller, with the ability to translate complex subjects into compelling, easy-to-understand narratives.

• Experience developing and delivering high-impact commercial projects and programs that drive acquisition and revenue growth.

• Experience building and managing complex commercial plans, coordinating across multiple departments and partners.

• Experience working on a global product with global scope, altitude-switching from strategic, high-level thinking to highly detailed discussions. 

• Business degree or equivalent combination of education and experience.