Content Marketing Specialist (B2B)
Team Summary
The B2B Content function is an integral part of SQUAD's Brand & Marketing Department, serving as a centralized content engine that effectively supports global B2B marketing, sales enablement, and corporate brand positioning. Our primary objective is to position SQUAD as a premier engineering partner in areas such as Edge AI, Embedded Systems, IoT, Cloud, and Smart Cameras. We aim to drive lead generation through the creation of high-impact assets, build executive thought leadership, and provide comprehensive support to sales teams with digital collateral.
Our expertise lies in B2B Technical Copywriting, Website & SEO Content Growth, and Thought Leadership & Social Media Marketing. We prioritize full end-to-end ownership of projects, agile planning with 2-week backlogs, and uphold high engineering standards through rigorous self-editing practices. Additionally, we foster cross-functional collaboration to achieve our goals effectively.
Job Summary
The Content Marketing Specialist will play a pivotal role in transforming complex technological concepts into compelling narratives. This position serves as a bridge between technical innovation and strategic communication, focusing on crafting content that effectively engages B2B audiences, supports product adoption, and drives market growth.
Responsibilities and Duties
- Own and execute content strategy across the entire buyer journey
- Create high-impact marketing assets, including website copy, blogs, whitepapers, ebooks, newsletters, and LinkedIn posts
- Translate complex technical concepts (AI, smart cameras, embedded systems) into digestible content
- Support ABM campaigns, demand gen initiatives, and thought leadership programs
- Collaborate with internal experts to extract insights and testimonials
- Manage the editorial calendar and optimize content for SEO
- Repurpose long-form content for social, PR, podcasts, and newsletters
- Partner effectively with design, web, SEO, and sales teams
Qualifications and Skills
- Demonstrated ability to comprehend and distill complex technical concepts related to smart security, embedded hardware, or AI vision
- Established portfolio of content, including blogs and whitepapers, specifically aimed at decision-makers
- Proven experience writing for a variety of audiences, including technical buyers and executives, across multiple formats
- Expertise in SEO best practices and utilization of keyword tools
- Experience in ghostwriting for executives or contributing to PR/media initiatives
- Proficiency in leveraging AI tools to enhance content creation while upholding high editorial standards
- Strong storytelling skills, strategic thinking, attention to detail, effective communication, and adaptability in a dynamic environment
- Advanced command of the English language
We offer multiple benefits, that include
- The environment of equal opportunities, transparent and value-based corporate culture and an individual approach to each team member
- Competitive compensation and perks. Annual performance review
- Opportunity to receive a Performance Bonus for your individual achievements and a Loyalty Bonus recognizing your dedication to the company
- Gig-contract
- 21 paid vacation days per year, paid public holidays according to Ukrainian legislation
- Development opportunities like corporate courses, knowledge hubs, and free English classes as well as educational leaves
- Medical insurance is provided from day one. Sick leaves and medical leaves are available
- Remote working mode is available within Ukraine only
- Free meals, fruits, and snacks when working in the office