Director of Global Communications - Apex Legends

Electronic Arts and Respawn Entertainment are looking for a senior communications leader to help shape the growth of one of the industry's most influential FPS franchises, APEX Legends.

As Director, Global Communications, you will own the integrated communications strategy across the Apex global franchise.  Reporting to the VP of Global Marketing at Respawn, you will shape how we communicate across every stage of the player  lifecycle and will partner closely with marketing and studio to ensure every comms decision flows from a shared understanding of player health, player behavior and game commercial priorities.  

This is a highly collaborative leadership role who will help shape the future of how the franchise evolves and how its communication reaches players globally. 

What You’ll Do

Franchise Communications 

• Execute global communication strategies that directly scale player acquisition, retention, and live-service engagement.

• Orchestrate integrated communications across community, social, creator relations, and PR functions.

• Craft compelling seasonal narratives that resonate with new, lapsed, and active audiences.

• Create data-anchored, sequenced communications frameworks for key franchise moments that directly scale player conversion and retention

• Shape and drive live service narratives across key lifecycle moments both in and around the franchise. 

• Provide strategic counsel on issues management and reputation risk, with a clear view of how player trust connects to long-term franchise revenue. 

• Collaborate with Corporate Communications and Legal to align on critical enterprise messaging.

Community, Creator & Player Engagement:

• Champion an authentic, player-first philosophy that yields measurable gains in franchise health.

• Scale creator and community ecosystems to support live-service seasons, esports, and commercial milestones.

• Monitor real-time player sentiment with analytics teams to preemptively adjust strategy and protect business results.

Organizational Leadership & Operations 

• Develop a high-performing global team across community, social, creator relations, and PR functions.

• Establish operating rhythms that integrate communications strategy into product, live-service decisions, and marketing plans.

• Optimize the measurement infrastructure to demonstrate how communications investments connect to franchise growth outcomes: cohort health, retention curves, reactivation rates, and player lifetime value. 

• Innovate workflows and content creation to maximize efficiency and commercial impact.

What We’re Looking For

• 10+ years of senior communications leadership in gaming, entertainment, or media.

• Track record of developing and scaling high-performing, multi-disciplinary communications teams.

• Proven track record of building communication strategies directly accountable to business outcomes and navigating matrixed organizations.

• Ability to leverage player data, cohort analytics, and live-service signals to optimize communications and drive franchise growth.

• Experience partnering with studios and product marketing to co-develop strategic roadmaps and player-facing decisions.

• Deep expertise in FPS communities, creator relations, and social/community management, with a proven ability to leverage these ecosystems to drive acquisition, retention, and reactivation while managing reputation in fast-moving environments.

• Expertise in leading through ambiguity and building trust during sensitive player-facing moments.