Regional Brand Operations Analyst

HoYoverse is committed to providing immersive virtual world experiences to players around the world. We have brought fans popular games including Genshin Impact, Honkai: Star Rail, Honkai Impact 3rd, Tears of Themis, and Zenless Zone Zero, as well as a wide range of entertainment content.

Community is at the heart of everything we do. We are devoted to engaging fans and fostering an enthusiastic and inclusive global community.

Pushing the boundaries of imagination, we consistently explore cutting-edge game development technologies.

In the future, we will continue to expand our content production, technology research, and publishing duties through operations in offices in Singapore, Montreal, Los Angeles, Tokyo, Seoul, and other areas.

When you apply to a position with HoYoverse, we will process your personal data. To learn more, please review our comprehensive Global Applicant and Candidate Privacy Policy.

Key Responsibilities

1. Data Analysis：Track brand health, marketing campaign effectiveness, user behavior and other key metrics

Deliver data reports to support business decisions

2. Budget Management：Plan and allocate brand budgets

Monitor execution progress and analyze ROI

3. AI Exploration：Explore AI applications in data analysis, content generation and other scenarios

Drive pilot projects and implementation

4. Data Infrastructure Development：Build and optimize data collection, storage and analysis systems

Establish data governance standards to ensure data quality and accessibility

Requirements

• Bachelor's degree or above, 5+ years of experience in data analysis or brand operations

• Proficient in SQL, Excel; familiar with Python or visualization tools

• Passionate about AI applications, eager to explore new technologies

• Strong communication skills, able to translate data into business insights

We are an equal opportunity employer that believes diverse backgrounds are key to bringing our concepts to life. If you're looking to play a key role in creating the best immersive virtual world experience for our users, we invite you to join our team.