User Acquisition Specialist
About this role
At Fenris, our vision is to build lasting and impactful virtual worlds. EVE Vanguard, our upcoming FPS set in the EVE universe, brings that vision to a new audience: we need players who can drop into the fight, connect with squadmates, compete for territory, and help Vanguard thrive as a long-term live game.
As part of the Marketing Growth team, the User Acquisition Specialist will support the execution and optimization of paid marketing campaigns that drive new player acquisition and re-engagement for EVE Vanguard. While Vanguard will be your primary focus, you'll also lend a hand across our wider portfolio, supporting UA campaigns and web journeys for other IPs when priorities call for it. Working closely with Publishing, Data, and Product teams, you'll help ensure our campaigns are data-driven, efficient, and continuously improving as we grow Vanguard's player base through launch and beyond.
This is a great opportunity for someone who loves working with data, testing new ideas, and seeing measurable impact on a brand-new title, while gaining exposure to some of the most iconic worlds in gaming.
Your Tasks
- Support the setup, execution, and day-to-day management of user acquisition and reactivation campaigns across paid channels.
- Collaborate with external agencies and partners to deliver strong campaign results, keeping them aligned with Vanguard's goals and holding them to performance targets.
- Monitor campaign performance and assist with optimization to improve key metrics such as CPI, CPA, ROAS, and retention.
- Prepare performance reports and summarize insights for internal stakeholders.
- Assist in running experiments and implementing improvements across audiences, creatives, bidding strategies, and channels.
- Leverage AI-powered tools to improve campaign efficiency, creative testing, reporting workflows, and insight generation.
- Work with Analytics to ensure accurate tracking and data integrity.
- Collaborate with creative, marketing, and product teams to align campaigns with game updates and business priorities.
- Stay informed about industry trends, platform updates, and emerging AI capabilities in marketing technology.
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