Assistant Producer - Experiential Marketing

Nintendo of America

About Nintendo of America: From the launch of the Nintendo Entertainment System™ more than 30 years ago, Nintendo’s mission has been to create smiles through unique entertainment experiences. Here at Nintendo of America Inc., we deliver on this mission by partnering closely with Nintendo Co., Ltd., to bring Nintendo’s iconic and cherished franchises including Mario™, Donkey Kong™, The Legend of Zelda™, Metroid™, Animal Crossing™, Pikmin™ and Splatoon™ across the Americas through our video games, hardware systems, and collaborations with partners on a range of other entertainment initiatives like feature films and theme parks.

We are an equal opportunity employer offering a welcoming and inclusive environment in service to one another, our products, and the diverse consumers and communities we call home. For more information about Nintendo, please visit the company’s website at https://www.nintendo.com/. 

Team/Position Summary: The Experiential Marketing team at Nintendo of America (NOA) supports trade, retail, and consumer events through the creation of immersive events and activations that bring Nintendo's games, hardware, and characters to life. The Assistant Producer - Experiential Marketing will be responsible for driving the marketing planning, creation, and operational execution of a wide variety of experiential marketing programs for all Nintendo entertainment. 

DESCRIPTION OF DUTIES

• Responsible for the design and execution of experiential marketing programs or activities that drive consumer purchase intent, earned conversation and media coverage, industry support, and increased engagement for Nintendo brands.
• Translates strategies into action plans by managing the day-to-day activation with agencies and/or suppliers on product launches, consumer activations and and PR/Comms support. Actively measures events results against those action plans.
• Fully integrates marketing activities, synchronizes consumer messaging, amplifies exposure, and drives retail conversion by working cross-functionally with internal teams to understand the overall marketing priorities and key brand messaging.
• Responsible for ensuring consumer marketing events and consumer activations projects are in alignment with company directives, on time and on budget, including management of external partners as necessary.
• Manages promotional and sponsorship events through corporate partners, ensuring activity is high profile and visible to guests.
• Accountable for and ensures availability and quality of all assets (interactives, signage, vehicles) for all programs and events.
• Leads in-person training of events staff (and indirectly via agency) and oversees development of training materials to align with NOA standards.
• Provides post-event insights, status updates and continuous improvement ideas on events and partnerships to leadership.
• Explores new and unique experiential opportunities, leads testing of new ideas, and presents proposals to leadership.
• Active and significant contributor to internal events and brainstorming sessions for campaign planning.

SUMMARY OF REQUIREMENTS

• Minimum 5 - 7 years of Marketing or event management experience.
• Strong knowledge of Excel and other core business computer programs.
• Proven record of developing and executing successful events with positive market and consumer impact while staying on-time and on-budget.
• Solid understanding of promotional and experiential tactics
• University degree in Business, Communications, or Marketing, or the equivalent combination of education, training, and related business experience required.

Applicants must be legally eligible to work in the United States to be considered. Visa sponsorship is not available for this role.

This position is hybrid in Redmond, WA. Hybrid positions require regular onsite work following the schedule and guidelines for their division. This position is not open to fully remote status at this time.