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[UPLIVE Company] UA Marketing (Mobile Apps)

Amanotes · Ho Chi Minh City, Vietnam · Mid-Level · Facilities · Posted 2026-06-12 · Full Time

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About this role

We are seeking a dynamic and results-driven User Acquisition (UA) Specialist to join our team, focusing on the growth and scalability of our mobile app. In this role, you will work closely with cross-functional teams to launch and scale new mobile apps profitably through organic and non-organic channels across the globe (US, Korea, Japan, etc.)

WHAT YOU WILL DO

  • Manage user acquisition (UA) campaigns across major platforms, including Google, Facebook, TikTok, and other leading ad networks (e.g., Applovin, Mintegral, etc.).
  • Strong experience in ASO (App Store Optimization) is a must to maximize organic installs and improve overall app visibility.
  • Analyze performance data from:
  • (1) Market trends and competitor analysis,
  • (2) Key ad campaign metrics (CPI, CTR, IR, ROI/ROAS, installs)
  • (3) A/B testing of creatives to optimize user engagement and campaign efficiency,
  • (4) Revenue and product metrics to understand user behavior and refine acquisition strategies for successful market penetration.
  • Collaborate closely with the Creative team to provide actionable UA insights that optimize app creatives and improve product marketability.
  • Work with global ad networks and vendors to optimize campaigns, ensuring best practices are adhered to, and identify new platforms to expand user acquisition inventories.
  • Manage and optimize UA budgets to maximize ROI, ensuring efficient and effective user acquisition strategies for both short-term gains and long-term app growth.

    • QUALIFICATIONS

  • 1-2 years of experience in Performance Marketing (Google, Facebook, TikTok, or other ad networks) with proven success in mobile app user acquisition.
  • Being familiar with using mobile marketing attribution tool (e.g. Appsflyer or Adjust)
  • In-app marketing experience for driving deeper conversions
  • Data analysis, Strategic & Tactical planning, Problem solving
  • Ability to multitask and manage deadlines in a cross-functional team, Stakeholder management
  • A self-driven individual who takes full ownership and consistently delivers results
  • A continuous learner, eager to stay ahead of mobile market trends and apply new insights to drive product success.
  • Good communication (English writing and speaking skills)
  • Possess a creative mindset and an instinct for identifying trends.
  • Customer-oriented, Innovative, and emotional intelligence
  • Resilient and adaptable to changes and uncertainties
    •  
  • WILL BE A PLUS
  • A passion for mobile apps and an understanding of app user behavior.
  • Prior experience in mobile app industry
  • Being comfortable with data and turning multiple sources of data into insights
  • Entrepreneurial spirit: comfortable with uncertainties and changes in a fast-paced environment
  • Fanatic learner: proactive learning and sharing knowledge

    • WHAT WE OFFER

    We take care of our people — from meaningful reward to everyday experience at workFinancial
  • Competitive salary, 100% pay during probation
  • Performance bonus with up to 30% of company profit shared — no cap
  • Full SHUI + premium private health insurance & annual check-up
    • Personal Well-being
  • 12 days annual leave + 10 days paid sick leave
  • 12 WFH days per year for when you need flexibility
  • 9.4M VND yearly flexi-budget for your personal development
  • Free daily lunch (10+ options)
  • Snacks, drinks, and tea-time always available
  • Monthly/bi-monthly team bonding budget
  • Sports activities (badminton, football, etc.)
    • Personal Development
  • Company learning trips to top markets (Korea first, Japan next)
  • Sponsored access to international conferences & industry events
  • Modern equipment + AI tools to help you work smarter and grow faster

    • Consent Notice for Personal Data Processing

    • By applying to any position at Uplive, you acknowledge and agree that your personal data will be collected and processed for recruitment-related purposes. Please read the “ Consent Notice for Personal Data Processing ” carefully before submitting your application.
    • Thank you for your interest in joining Uplive!

     
    How To Apply?
    Click the button or contact us at talents@uplive.zone

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