Mobile User Acquisition Manager
Description
Moon Active is one of the world's fastest-growing mobile game companies, providing entertainment to millions of active users across the universe. The company is headquartered in the heart of Tel Aviv.
As we expand, we're looking for a Mobile User Acquisition Manager to join our amazing Marketing team.
Responsibilities
- Acquire new and high-quality players for the games in an efficient and profitable manner.
- Adjust campaign bids, targets, and audience settings based on performance data to maximize efficiency and improve player quality.
- Manage campaigns by optimizing and maximizing ROI across large-scale media platforms such as Facebook, Twitter, Instagram, and various Video Networks.
- Make recommendations on campaign enhancements including retargeting, bid automation, etc
- Improve performance by conducting A/B testing with new creatives and tools.
- Monitor campaign metrics and identify key trends and anomalies to ensure budgets are spent effectively while maximizing performance.
- Identify and implement new customer acquisition channels while influencing strategies for key digital marketing initiatives.
Requirements
- 2 + years in mobile user acquisition and ad buying analysis experience at scale
- Campaign management on self-served platforms - a Must
- Highly analytical and technical: Understands components of ad calls across various channels
- Ability to manipulate and analyze large quantities of data and present it in reports
- Deep understanding of mobile attribution
- Willingness to learn and use third party ad systems such as ad servers, DSPs, and analytics tools
- Ability to take on multiple projects at the same time
- Strong organizational, analytical, presentation and problem solving skills
- Profound knowledge of MS-Office Products (Excel in particular)
- Fluent English - verbal and written
Advantage:
- Bsc in Industrial Engineering, Economics, Statistics or similar field.
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