User Acquisition
About this role
Join us at Playtika (NASDAQ: PLTK), where we're driven by the belief life needs play. We’re on a mission to deliver infinite ways to play using cutting-edge technologies like AI and machine learning to craft immersive experiences that connect, inspire and entertain millions of players worldwide.
From our start as a small mobile games company founded in Israel to our current position as a publicly traded company and industry leader, we continue to be a dominant force in interactive entertainment. With a diverse portfolio of award-winning, category-leading Casual and Social Casino-themed games, including nine of the top 100 highest-grossing mobile games in the US, we're setting the standard for excellence.
Our success story is co-authored by a dynamic team of storytellers, strategists, creators and data scientists who thrive on innovation. We are home of the best, advancing an inclusive culture that embraces our core values and reflects our agile DNA.
With a strong financial foundation, disciplined operations, unwavering player-focused approach and relentless can-do spirit, we're well-positioned for sustained growth. If you're ready to join the driving force behind the evolution of interactive entertainment, we invite you to come play with us.
What will you be doing?
- Create and implement a comprehensive paid media strategy for UA activities.
- Stay updated on marketing trends and best practices, while combining the latest insights and data, continually refining our marketing messaging.
- Plan and oversee high marketing budgets, set up, and optimize paid campaigns on multiple platforms and channels, to meet key performance indicators (KPIs).
- Work with creative teams to create visually appealing assets.
- Collaborate with product teams, community managers and other studio departments.
- Monitor and analyze Marketing data to evaluate the effectiveness of our content and identify opportunities for improvement.
- Develop an efficient growth process, including new partner onboarding and ongoing relationships.
- Establish and maintain relationships with key stakeholders in the mobile gaming industry, including publishers and marketing partners.
Your Experience & Skills
- 2+ years of experience as a User Acquisition Manager/Media Buyer.
- Sharp-minded and creative thinker with passion for Gaming, Marketing, and analytical mindset.
- Ability to lead projects from A to Z with a positive "can-do" attitude.
- Experience working with Appsflyer / other MMPs.
- Great communication and collaboration skills.
- Proficient with Excel - a must.
- Bachelor’s degree in Industrial Engineering, Statistics, Mathematics, or a related field – an advantage.
- Fluent English.
Subject to applicable laws, we may use artificial intelligence (AI) tools to assist our recruitment teams in the hiring process, including drafting job descriptions, communication, response to applications, assessments and tests, as further described in our Candidates Privacy Notice.
By applying to this job, you acknowledge that you have read and understood our Candidates Privacy Notice, including with respect to the use of AI tools, and consent to the processing of your information as described therein.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
If you feel the above describes you perfectly - Apply now!
Employee at Playtika? Click here
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