Growth Marketing Manager, New Games

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Job Description:

Senior Manager, Product Marketing – New Games

LOCATION: Stockholm, Sweden (On-site)

ROLE OVERVIEW

We're looking for an Senior Manager, Product Marketing to join one of King's New Games teams.

This is not a traditional marketing role. You'll be fully embedded within the game team, working side by side with Product, Design, Engineering and Analytics to help shape games from the earliest stages of development.

You'll bring a performance marketing mindset to product development, combining player understanding, market insight and data to influence decisions and identify growth opportunities. You'll be equally comfortable thinking strategically and rolling up your sleeves to make things happen.

We're looking for someone who thrives in ambiguity, enjoys experimentation and isn't afraid to challenge conventional thinking. You'll be curious about games, players and the broader entertainment landscape, always looking for new ways to create products players love.

This is an on-site role based in Stockholm, where you'll be a fully embedded member of the game team.

YOUR ROLE WITHIN THE KINGDOM

As Senior Manager, Product Marketing for New Games, you will:

• Be the marketing partner embedded within a cross-functional game team, contributing to product development from concept through launch.
• Bring a performance marketing mindset into product discussions, ensuring player growth opportunities are considered from the earliest stages.
• Develop a deep understanding of players, market trends and the wider entertainment landscape to identify opportunities and inform decisions.
• Partner closely with Product, Analytics, Creative and Development to help shape product direction through player and market insights.
• Champion experimentation, testing bold ideas and continuously learning from results.
• Use data and insights to guide decisions while balancing creativity and player empathy.
• Leverage AI tools to improve the speed, quality and effectiveness of your day-to-day work.
• Work across disciplines to align teams around shared objectives and deliver the best possible player experience.
• Balance strategic thinking with hands-on execution, adapting quickly as priorities evolve.

SKILLS TO CREATE THRILLS

Experience

• Experience in marketing within gaming, entertainment or another consumer digital business.
• Strong understanding of performance marketing and data-driven decision-making.
• Experience working closely with cross-functional teams to deliver business outcomes.
• Comfortable operating in fast-moving environments where priorities evolve quickly.

Knowledge & Skills

• Strong performance marketing mindset.
• Deep curiosity about games, players and the broader entertainment landscape.
• Analytical approach with the ability to turn data into actionable insights.
• Creative thinker who enjoys challenging conventional approaches.
• Passion for experimentation and continuous learning.
• Practical experience using AI tools to improve productivity and effectiveness.
• Excellent collaboration and communication skills.

WHO YOU ARE

You'll likely be someone who:

• Is highly hands-on and enjoys getting things done.
• Has a strong bias toward execution.
• Is pragmatic and comfortable wearing many hats.
• Is proactive, self-driven and thrives with autonomy.
• Enjoys exploring new ideas rather than relying only on proven approaches.
• Loves collaborating across disciplines.
• Is passionate about games and has a genuine understanding of players.
• Is excited to work on-site as part of a highly collaborative game team.

About King

With a mission of Making the World Playful, King is a leading interactive entertainment company for the mobile world with more than 20 years of history of delivering some of the world’s most iconic games in the mobile gaming industry, including the world-famous Candy Crush franchise, as well as other mobile titles such as Farm Heroes Saga. King games are played by more than 200 million monthly active users. King, part of Microsoft (NASDAQ: MSFT), has Kingsters in Stockholm, Malmö, London, Barcelona, Berlin, Dublin, San Francisco, New York, Los Angeles and Malta. More information can be found at King.com or by following us on LinkedIn and @lifeatking on Instagram.