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[UPLIVE Company] User Acquisition Marketing Lead

Amanotes · Ho Chi Minh City, Vietnam · Lead · Facilities · Posted 2026-02-27 · Full Time

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About this role

Location
HCM Onsite (Relocation Support)
We’re looking for a User Acquisition Lead to scale and accelerate user growth across UPLIVE’ portfolios. You'll play a key role in driving millions of installs while leading a high-performing team in a fast-paced, creative, and data-driven environment.
 

WHAT YOU WILL DO

  • Own and execute UA strategy across the company with different products, managing large-scale budgets on channels such as Meta, Google Ads, TikTok, Unity Ads, IronSource, AppLovin, DSPs, and more
  • Lead, mentor, and grow a team of UA specialists (team size <10), ensuring executional excellence and hitting performance goals
  • Optimize acquisition performance through analysis of KPIs like CPI, ROAS, act date, and cohort-level metrics at the network, campaign, and geo level
  • Build and maintain strong relationships with strategic partners and ad networks
  • Continuously assess and improve UA workflows, tools, and processes for efficiency and scale
  • Collaborate closely with Product, Monetization, Creative, and Data teams to drive growth
  • Stay ahead of trends by conducting market research and competitive analysis

    • QUALIFICATIONS

  • 4+ years of hands-on UA experience in mobile gaming or apps
  • 2+ years of experience managing people and teams
  • Strong preference for candidates with experience in Hybrid Casual or IAP-driven UA
  • Deep knowledge of the mobile growth stack: MMPs, mediation, analytics, SDK ad networks, DSPs, etc.
  • Highly analytical and comfortable with UA data tools; able to turn insights into action
  • Self-driven, goal-oriented, and capable of managing complex projects in a fast-moving environment
  • Passion for music and gaming is a big plus
  • Fluent English communication is a must
    •  
  • TO COMPLEMENT OUR TEAM, YOU SHOULD BE
  • A mobile game fanatic. You are on top of the latest games, trends, and what’s happening in live events
  • Solution-oriented, self-motivated and have the attitude to get things done
  • Comfortable with uncertainties and changes in a fast-paced environment
  • Curious, proactive learning and knowledge-hungry learner

    • WHAT WE OFFER

  • Competitive salary, 100% salary during probation
  • Performance bonus with 30% of company profit shared with no cap
  • Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check
  • Minimum 12 days paid annual leave + 10 days paid sick leave.
  • 12 days working from home per year
  • Annual flexi-budget (9.400.000 VNĐ/year) for well-being & personal development
  • Free daily lunch with 10+ menu options.
  • Free daily F&B: Snacks, juice, beverage, tea-time
  • Monthly/Bi-monthly team activity allowance
  • Company learning trip will be top of countries that we gain most profit. 1st is Korea, next destination is Japan
  • Sponsored sports activities: badminton, soccer, ...
  • Sponsored overseas conferences and industry events for all levels.
  • ••Modern equipments/AI tool provided.

    • RELOCATION SUPPORT

    This position is based in our Ho Chi Minh City office — but don't let that stop you from applying. If you're the right person for this role, we'd love to make the move work for you. Relocation support is available, and we'll work out the details together during the offer stage."
    How To Apply?
    Click the button or contact us at talents@uplive.zone

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