EA SPORTS FC Franchise Campaign Marketing Intern

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

Contract: 12 month paid internship

Start Date: July 2027

Work Model: Hybrid (3 days a week onsite minimum)

The Challenge Ahead

The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield. We’re a multi-functional group with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader sports and entertainment ecosystem.

Reporting to the Campaign Marketing team, you will help develop and activate outstanding marketing campaigns across the EA SPORTS FC franchise and important partnerships.

Responsibilities:

Planning:

• You will support Campaign Managers with Go-To-Market planning and coordination.

• You will invest in understanding the UK gaming market and its trends

Execution:

• You will help activate marketing, PR and community asset delivery across launch and live service campaigns.

• You will support our local creator partnerships and social media channels in the UK

• You will assist the Marcom team with specific and ad-hoc projects e.g. press showcase, preview/review events, producer tours, conferences etc.

• You will review campaign materials before distribution to our network of players and partners.

Communications:

• You will coordinate and attend internal marketing meetings, bringing fresh ideas and support

• You will join external partner meetings, providing support to the wider team.

Operations:

• You will manage and track local budgets and monitor campaign performance metrics alongside agency partners.

• You will track and coordinate game stock and merchandise requests with the FC Operations Team

Eligibility:

• You are currently studying in your penultimate year of an undergraduate Bachelor’s degree with a planned placement year (not a Masters or Graduate student)

• You are available to commence a full-time, 12-month placement in July 2027

• You are eligible to work in Guildford, UK without additional visa or relocation support

Skills:

• Familiarity with the video gaming and entertainment industry

• Passion for Women’s or Men’s football

• Understanding of the UK media landscape and social media trends

• Experience using Adobe Photoshop at an intermediate level

• Organisation skills to manage multiple project deadlines

• Collaboration skills to navigate challenges in a team environment

Help us make play happen. Apply now with an up-to-date CV and Cover Letter in English, explaining why you would like to join EA for this internship position.