GTM Ops/GTM Engineer
The Role
As we scale fast, the constraint isn't strategy — it's trustworthy data and automated motions. You'll own all marketing attribution, all CRM data hygiene, all sales & marketing reporting, and the GTM-engineering automation behind our inbound and outbound motions.
Put simply: you make every number in our board deck trustworthy, and every handoff automatic.
What You'll Own
- Attribution — own all marketing attribution end-to-end: a single source of truth for source and channel performance, multi-touch where it matters, and the model the team and board rely on.
- CRM data hygiene — own data quality across HubSpot: deduplication, enrichment, field governance, lifecycle-stage definitions, and cleanup of known gaps (country/segmentation coverage, "Not a Deal" hygiene, account-vs-deal grain).
- Reporting & analytics — own all sales & marketing reports and dashboards: the funnel (MQA→meeting→opportunity→won), pipeline, cohort and conversion analysis, and the board metrics.
- GTM engineering & automation — build and maintain the automation behind inbound (routing, scoring, speed-to-lead, lifecycle plumbing) and outbound (our SDR agent, Katie) — the systems that let a small team run a large motion.
- Process & routing — define and maintain lead scoring, routing rules, and the operational SLAs between marketing and sales.
Your First 90 Days
- Establish a single source of truth for the funnel and reconcile account-vs-deal grain.
- Fix the highest-impact data-hygiene gaps and ship the core board and funnel dashboards.
- Instrument the opportunity→customer stage so we can see exactly where pipeline leaks.
- Stand up clean attribution so paid and organic performance can be compared with confidence.
Who You Are
Technically Fluent: Deep HubSpot admin/ops expertise — properties, workflows, lifecycle stages, reporting — and comfortable diving into any API, enrichment tool, or automation platform and figuring out how it works.
A Data Perfectionist: You believe every number in a board deck should be trustworthy. Deduplication, field governance, lifecycle definitions, and attribution models are things you own, not chores you tolerate.
Builder Mentality: You'd rather build the system than describe it — routing, scoring, speed-to-lead, lifecycle plumbing. You default to hands-on execution and wire tools together to let a small team run a large motion.
Analytical: You can model a full funnel (MQA→meeting→opportunity→won), build multi-touch attribution, run cohort and conversion analysis, and turn it all into clear, actionable recommendations.
An Automation-First Thinker: You look at every manual handoff between marketing and sales and ask how to make it automatic — including working alongside AI agents like Katie, our outbound SDR.
Proactive & Curious: You constantly look for where pipeline leaks, where data breaks, and what's driving (or blocking) results — and you fix it before anyone asks.
Growth-Minded: Excited to join a hyper-growth Series A startup, own an entire domain end-to-end, and grow alongside it.
Collaborative: You work well across marketing, sales, and leadership, and communicate clearly even on deeply technical topics.
Preferred Experience
- 3+ years in RevOps, Marketing Ops, or GTM systems at a B2B SaaS company.
- Experience building marketing attribution models in B2B SaaS company
- Deep HubSpot/Salesforce expertise; experience with CRM data quality, attribution, and reporting at scale.
- Experience building GTM automation — routing, scoring, enrichment, and workflow orchestration.
- Bonus: SQL and data modeling, outbound tooling, and AI/agent workflows.
- Passionate about startups and thriving in a high-paced environment.